Founded in 2005, LubeRite emerged in response to the needs of manufacturing firms in South Luzon. These companies sought high-performance lubricants that offered better value, considering factors like pricing, accessibility, and post-sales service. Today, LubeRite has become the top pick for major automotive and computer parts manufacturers in ecozones across South Luzon. The brand's influence has expanded to North Luzon, Visayas, and Mindanao, establishing itself as the preferred choice for machinery lubrication in these regions.